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<channel>
	<title>Journeyman &#187; social media</title>
	<atom:link href="http://www.philprior.co.uk/mylife/tag/social-media/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.philprior.co.uk/mylife</link>
	<description>The blog and personal website of Phil Prior</description>
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		<title>The best medium for your message</title>
		<link>http://www.philprior.co.uk/mylife/2010/06/the-best-medium-for-your-message/</link>
		<comments>http://www.philprior.co.uk/mylife/2010/06/the-best-medium-for-your-message/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 15:39:01 +0000</pubDate>
		<dc:creator>Journeyman</dc:creator>
				<category><![CDATA[Church marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Bible Fresh]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[podcasts]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.philprior.co.uk/mylife/?p=1002</guid>
		<description><![CDATA[Slipstream, the monthly podcast produced by the Evangelical Alliance and Focus is coming to an end. Set up as a network to encourage and grow younger Christian leaders, the podcasts were part of a communication strategy trying to link experienced leaders with those just starting out on the road to Christian leadership. The quality of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.philprior.co.uk/mylife/wp-content/uploads/2010/06/Slipstream_Podcast.png"><img class="alignright size-medium wp-image-1004" title="Slipstream Podcast" src="http://www.philprior.co.uk/mylife/wp-content/uploads/2010/06/Slipstream_Podcast-300x176.png" alt="" width="300" height="176" /></a><a title="Slipstream" href="http://www.eauk.org/slipstream/" target="_blank">Slipstream</a>, the monthly podcast produced by the Evangelical Alliance and Focus is coming to an end.</p>
<p>Set up as a network to encourage and grow younger Christian leaders, the podcasts were part of a communication strategy trying to link experienced leaders with those just starting out on the road to Christian leadership.</p>
<p>The quality of the podcasts were always good and the interviews provided some really useful information, so why are they stopping after almost two years.</p>
<p>David Couchman who presented the podcasts wrote the following on his blog&#8230;</p>
<blockquote><p>In the future, the main way the Slipstream resources will be delivered  will be through the e-letter. Users identified email as their preferred  way to receive information. This will be more frequent, shorter, and  will not have a regular schedule, but will be sent out when there is  something specific to say – a new resource, an upcoming event etc.</p>
<p style="text-align: right;">Read the full post <a title="Challenging Times on Slipstream" href="http://www.facingthechallenge.org/wordpress/?p=1086" target="_blank">here</a></p>
</blockquote>
<p><strong>A few thoughts</strong></p>
<ol>
<li>We can often get caught up in schedules and loose the plot of what we are trying to do. If you plan to release something once a month you have to produce something once a month, regardless of whether you have good quality content or not. <em>I don&#8217;t think this was a problem for Slipstream, they had lots of good stories &#8211; including interviews that I recorded with Andrew Hamilton and Eric Bryant that never made the cut.</em></li>
<li>You have to use appropriate media for what you are trying to share. It&#8217;s far quicker for me to read an e-mail than it is for me to listen to a podcast. Much of what was shared through Slipstream could have been conveyed faster in writing than by listening to the audio.</li>
<li>Finally, does the technology limit the audience? I reckon more people can be reached by e-mail than by podcast. I listen to podcasts because I have an iPod and use iTunes on my home computer. If it wasn&#8217;t for my attachment to the Mac I probably wouldn&#8217;t bother. In other words, a podcast may be convenient for me but not necessarily for everyone. I reckon the e-mail route will give access to a wider audience.</li>
</ol>
<p>What do you think?</p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.philprior.co.uk%2Fmylife%2F2010%2F06%2Fthe-best-medium-for-your-message%2F&amp;linkname=The%20best%20medium%20for%20your%20message"><img src="http://www.philprior.co.uk/mylife/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
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		</item>
		<item>
		<title>Learning, growing and sharing: The use of Media in Mission</title>
		<link>http://www.philprior.co.uk/mylife/2010/05/learning-growing-and-sharing-the-use-of-media-in-mission-2/</link>
		<comments>http://www.philprior.co.uk/mylife/2010/05/learning-growing-and-sharing-the-use-of-media-in-mission-2/#comments</comments>
		<pubDate>Fri, 28 May 2010 16:52:41 +0000</pubDate>
		<dc:creator>Journeyman</dc:creator>
				<category><![CDATA[communications]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mission]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.philprior.co.uk/mylife/?p=974</guid>
		<description><![CDATA[It&#8217;s taken ages to get this sorted, but, finally, this is the presentation I gave at GO2010. It&#8217;ll take a few moments for the audio to download, but the whole presentation is below. Learning, growing and sharing: The use of Media in Mission View more webinars from Phil Prior.]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s taken ages to get this sorted, but, finally, this is the presentation I gave at GO2010.</p>
<p>It&#8217;ll take a few moments for the audio to download, but the whole presentation is below.</p>
<div id="__ss_4039961" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a title="Learning, growing and sharing: The use of Media in Mission" href="http://www.slideshare.net/Phil77/learning-growing-and-sharing-the-use-of-media-in-mission">Learning, growing and sharing: The use of Media in Mission</a></strong><object id="__sse4039961" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=learninggrowingandsharing-100510160043-phpapp01&amp;stripped_title=learning-growing-and-sharing-the-use-of-media-in-mission" /><param name="name" value="__sse4039961" /><param name="allowfullscreen" value="true" /><embed id="__sse4039961" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=learninggrowingandsharing-100510160043-phpapp01&amp;stripped_title=learning-growing-and-sharing-the-use-of-media-in-mission" name="__sse4039961" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">webinars</a> from <a href="http://www.slideshare.net/Phil77">Phil Prior</a>.</div>
</div>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.philprior.co.uk%2Fmylife%2F2010%2F05%2Flearning-growing-and-sharing-the-use-of-media-in-mission-2%2F&amp;linkname=Learning%2C%20growing%20and%20sharing%3A%20The%20use%20of%20Media%20in%20Mission"><img src="http://www.philprior.co.uk/mylife/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Analysing surveys &#8211; a bigger job than I expected</title>
		<link>http://www.philprior.co.uk/mylife/2010/04/analysing-surveys-a-bigger-job-than-i-expected/</link>
		<comments>http://www.philprior.co.uk/mylife/2010/04/analysing-surveys-a-bigger-job-than-i-expected/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 10:45:36 +0000</pubDate>
		<dc:creator>Journeyman</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.philprior.co.uk/mylife/?p=898</guid>
		<description><![CDATA[So the survey I posted online last week has garnered more response than I expected! I guess I thought that I&#8217;d be doing well if I got close to 100 responses, instead I&#8217;m now hitting 345. So this is going to take a bit of thought. I&#8217;ll have to put a couple of days aside [...]]]></description>
			<content:encoded><![CDATA[<p>So the survey I posted <a title="Surveymonkey" href="http://www.surveymonkey.com/s/XVFD8TM" target="_blank">online</a> last week has garnered more response than I expected! I guess I thought that I&#8217;d be doing well if I got close to 100 responses, instead I&#8217;m now hitting 345.</p>
<p>So this is going to take a bit of thought. I&#8217;ll have to put a couple of days aside next week to analyse the results and put a presentation together. To help me do this I&#8217;m going to close the survey at midnight &#8211; in the UK &#8211; in other words, in 12 hours of posting this.</p>
<p>Thanks everyone who has taken part.</p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.philprior.co.uk%2Fmylife%2F2010%2F04%2Fanalysing-surveys-a-bigger-job-than-i-expected%2F&amp;linkname=Analysing%20surveys%20%26%238211%3B%20a%20bigger%20job%20than%20I%20expected"><img src="http://www.philprior.co.uk/mylife/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Learning, growing and sharing: The use of media in mission</title>
		<link>http://www.philprior.co.uk/mylife/2010/04/learning-growing-and-sharing-the-use-of-media-in-mission/</link>
		<comments>http://www.philprior.co.uk/mylife/2010/04/learning-growing-and-sharing-the-use-of-media-in-mission/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 11:14:05 +0000</pubDate>
		<dc:creator>Journeyman</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[survey]]></category>

		<guid isPermaLink="false">http://www.philprior.co.uk/mylife/?p=874</guid>
		<description><![CDATA[On Monday 3rd May I will be running a seminar at one of WEC’s open days – GO2010 The title of my seminar will be Learning, growing and sharing: The use of media in mission - The media of the twenty first century has its part to play in mission, giving new opportunities for sharing [...]]]></description>
			<content:encoded><![CDATA[<p>On Monday 3rd May I will be running a seminar at one of WEC’s open  days – <a title="GO2010" href="http://www.wec-int.org.uk/index.php?option=com_content&amp;task=view&amp;id=1036&amp;Itemid=410" target="_blank">GO2010</a></p>
<p>The title of my seminar will be <strong>Learning, growing and  sharing: The use of media in mission</strong></p>
<p><em>- The media of the twenty first century has its part to play in  mission, giving new opportunities for sharing the gospel as well as  keeping folk at home up-to-date with the latest news and building  support. Find out how mission is changing with technology and where you  could play your part.</em></p>
<p>I’m currently conducting some research which I hope will form the  basis for the seminar. You can contribute to this by filling in the <a title="Media and Mission survey" href="http://www.surveymonkey.com/s/XVFD8TM" target="_blank">online  survey</a>.</p>
<p>The results of the research will first be released at <a title="GO2010" href="http://www.wec-int.org.uk/index.php?option=com_content&amp;task=view&amp;id=1036&amp;Itemid=410" target="_blank">GO2010</a>. If you can’t make it along to the seminar  I’ll make sure that a summary of the findings appear here soon after the  event.</p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.philprior.co.uk%2Fmylife%2F2010%2F04%2Flearning-growing-and-sharing-the-use-of-media-in-mission%2F&amp;linkname=Learning%2C%20growing%20and%20sharing%3A%20The%20use%20of%20media%20in%20mission"><img src="http://www.philprior.co.uk/mylife/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
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		</item>
		<item>
		<title>&#8220;Social Media isn&#8217;t a fad, it&#8217;s a fundamental shirt in the way we communicate&#8221;</title>
		<link>http://www.philprior.co.uk/mylife/2009/10/social-media-isnt-a-fad-its-a-fundamental-shirt-in-the-way-we-communicate/</link>
		<comments>http://www.philprior.co.uk/mylife/2009/10/social-media-isnt-a-fad-its-a-fundamental-shirt-in-the-way-we-communicate/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 12:59:54 +0000</pubDate>
		<dc:creator>Journeyman</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.philprior.co.uk/mylife/?p=636</guid>
		<description><![CDATA[Brilliant video, really annoying ads!]]></description>
			<content:encoded><![CDATA[<p>Brilliant video, really annoying ads!</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="580" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/fVXKI506w-E&amp;hl=en&amp;fs=1&amp;rel=0&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="580" height="360" src="http://www.youtube.com/v/fVXKI506w-E&amp;hl=en&amp;fs=1&amp;rel=0&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.philprior.co.uk%2Fmylife%2F2009%2F10%2Fsocial-media-isnt-a-fad-its-a-fundamental-shirt-in-the-way-we-communicate%2F&amp;linkname=%26%238220%3BSocial%20Media%20isn%26%238217%3Bt%20a%20fad%2C%20it%26%238217%3Bs%20a%20fundamental%20shirt%20in%20the%20way%20we%20communicate%26%238221%3B"><img src="http://www.philprior.co.uk/mylife/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bombay Sapphire @ Somerset House</title>
		<link>http://www.philprior.co.uk/mylife/2009/08/bombay-sapphire-somerset-house/</link>
		<comments>http://www.philprior.co.uk/mylife/2009/08/bombay-sapphire-somerset-house/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 09:20:31 +0000</pubDate>
		<dc:creator>Journeyman</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.philprior.co.uk/mylife/?p=493</guid>
		<description><![CDATA[Somerset House is on the Strand in central London. It&#8217;s possibly the coolest old building in the world. Not only does the place look fantastic but it does a very good job of not being stuffy. Already it does a great job of attracting crowds of visitors over the winter to skate on its ice [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.philprior.co.uk/mylife/wp-content/uploads/2009/08/Dusk-19.jpg"><img class="alignright size-full wp-image-494" title="Bombay Sapphire Dusk Bar" src="http://www.philprior.co.uk/mylife/wp-content/uploads/2009/08/Dusk-19.jpg" alt="Bombay Sapphire Dusk Bar" width="292" height="251" /></a>Somerset House is on the Strand in central London. It&#8217;s possibly the coolest old building in the world. Not only does the place look fantastic but it does a very good job of not being stuffy.</p>
<p>Already it does a great job of attracting crowds of visitors over the winter to skate on its <a title="Somerset House Ice Rink" href="http://www.somersethouse.org.uk/ice_rink/default.asp" target="_blank">ice rink</a>, but now they&#8217;ve launched a pop-up bar sponsored by Bombay Sapphire (a brand of Gin).</p>
<p>Pop-up bars are simply that, bars that pop-up for a moment and then shut down, maybe never to reopen. This one, the <a title="Bombay Sapphire Dusk Bar" href="http://www.somersethouse.org.uk/visual_arts/909.asp" target="_blank">Bombay Sapphire Dusk Bar</a>, I heard about through <a title="Dusk Bar on Twitter" href="http://twitter.com/DuskBar" target="_blank">Twitter</a>, which is no surprise looking at <a title="Somerset House" href="http://www.somersethouse.org.uk/default.asp" target="_blank">Somerset House&#8217;s</a> website, which makes the most of all the social media it can. Being randomly contacted in this way, but a bar with a locked profile made the thing slightly mysterious, just right for rousing my curiosity. Fortunately there&#8217;s lots of supporting materials, pictures on the website, a Facebook group, to add some substance to the initial contact.</p>
<p>So, there&#8217;s a new bar in London, the <a title="Bombay Sapphire Dusk Bar" href="http://www.somersethouse.org.uk/visual_arts/909.asp" target="_blank">Bombay Sapphire Dusk Bar</a>, complete with fantastic views of the Thames and right in the heart of the city. It&#8217;ll work wonderfully as word spreads and as long as we get a few warmer evenings. The only challenge to this venue is going to be the lack of a roof and my dislike of Gin. I do hope they serve a decent pint.</p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.philprior.co.uk%2Fmylife%2F2009%2F08%2Fbombay-sapphire-somerset-house%2F&amp;linkname=Bombay%20Sapphire%20%40%20Somerset%20House"><img src="http://www.philprior.co.uk/mylife/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Using Social Media, IBM&#8217;s perspective</title>
		<link>http://www.philprior.co.uk/mylife/2009/03/using-social-media-ibms-perspective/</link>
		<comments>http://www.philprior.co.uk/mylife/2009/03/using-social-media-ibms-perspective/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 14:10:46 +0000</pubDate>
		<dc:creator>Journeyman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.philprior.co.uk/mylife/?p=194</guid>
		<description><![CDATA[IBM use social media quite a lot. About half of the conversations I follow on Twitter appear to have an IBM link somewhere. Anyway, thanks to Delph Remy-Boutang, who is the World Wide Social Media Marketing Manager for IBM, you can view the IBM approach to social media in this YouTube video.]]></description>
			<content:encoded><![CDATA[<p>IBM use social media quite a lot. About half of the conversations I follow on Twitter appear to have an IBM link somewhere. Anyway, thanks to <a title="Twitter link" href="http://twitter.com/DelphRB" target="_blank">Delph Remy-Boutang</a>, who is the World Wide Social Media Marketing Manager for IBM, you can view the IBM approach to social media in this YouTube video.</p>
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