Archives
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The wrong time to leave
I’m in no doubt that my impending Africa trip is going to be a fantastic experience, but I’m a little disappointed to be going away right now. For the last few months we’ve been working really hard at updating the look and content of the Wycliffe Bible Translators material you’re most likely to come into [...]
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Best use of my time
Our church is having a stab at working through The Purpose Driven Life. It’s not a ‘you must do this’ kind of thing, or ‘the best book ever written (after the Bible)’ but rather a theme for the start of the year. Tany and I both had the book and have tried previously to work [...]
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The tough side of responsibility
I’m growing to realise that there are some tougher aspects to this job. What began as a simple change of name from Wycliffe UK to Wycliffe Bible Translators has grown to a major review of much of what we do for promotion. Over the past week we’ve been comparing bids from five design companies to [...]
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’tis the season to be overfed
Just having managed to get through two portions of Lasange for lunch, back in the office we’ve started receiving Christmas gifts. Now I remember the days of being sent a box of Cadbury’s Roses by companies I’ve given business to, but Halcyon have outdone all others by sending Christmas Cake! I’ve never had Christmas cake [...]
Dec 15th, 2009 | Filed under Uncategorized, marketing -
October 2009 and a new logo
You can tell I’m behind on everything. The October 2009 newsletter has just been sent out, and it’s the 11th November! I have my reasons. There’s an expectation that at some point every new manager of a marketing department will want to stamp his mark on the place. Well, after 9 months of me bringing [...]
Nov 13th, 2009 | Filed under Uncategorized, Wycliffe -
“Social Media isn’t a fad, it’s a fundamental shirt in the way we communicate”
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Such a good week
Twitter and Facebook status’ will never give me enough room to enable me to bring you all up-to-date with the happenings of this week. Decisions made Designers have been appointed to take care of the new Wycliffe UK website and to give the finishing touches to the new Wycliffe Bible Translators logo for the UK. [...]
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Presentations – how, why, when… and other thoughts
PowerPoint is a wonderful tool, but it has ruined a whole load of presentations. So when people start asking for PowerPoint training because they want to be able to use all the fancy tools I start to worry. We did some PowerPoint training this week, but it was accompanied by me talking more generally about [...]
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How to avoid communications failure
Lesson one: Language A little while ago Kouya sent me a link to another blog post on church signs. The blogger (John, I think) was pointing out how ineffectual some church signs can be and highlighted some of his favourite bad examples… Sign one BE AN ORGAN DONOR… GIVE YOUR HEART TO JESUS. Sign two [...]
Aug 26th, 2009 | Filed under marketing -
Volunteered Personal Information (VPI) – A charity’s blessing or curse?
Alan Mitchell has noted a change in information gathering for companies. Data is no longer something we have to go out looking for, quite often our customers are more than happy to provide the information for us, he calls this Volunteered Personal Information (VPI). The reason we are suddenly quite happy to provide businesses with [...]
Aug 13th, 2009 | Filed under marketingTags: management, marketing