Archives

  • The wrong time to leave

    I’m in no doubt that my impending Africa trip is going to be a fantastic experience, but I’m a little disappointed to be going away right now.
    For the last few months we’ve been working really hard at updating the look and content of the Wycliffe Bible Translators material you’re most likely to come into contact [...]

    Jan 20th, 2010 | Filed under Personal, Wycliffe, marketing
  • Plan ahead and expect the unexpected

    Very often we do an admirable job of dealing with normal. When things carry on, the same today as it was yesterday, we’re happy and can cope. Occasionally, though, circumstances combine and a situation occurs that isn’t routine.
    We have a local recycling point. It’s about a mile away from home, so we store up the [...]

    Jan 8th, 2010 | Filed under Personal, marketing
  • Best use of my time

    Our church is having a stab at working through The Purpose Driven Life. It’s not a ‘you must do this’ kind of thing, or ‘the best book ever written (after the Bible)’ but rather a theme for the start of the year. Tany and I both had the book and have tried previously to work [...]

    Jan 6th, 2010 | Filed under Personal, marketing
  • January sales – buy greetings cards for 2010

    During the course of last year Wycliffe Bible Translators, in the UK, joined forces with Just Cards. This partnership has given people the opportunity to buy high quality, handmade, greetings cards at a reasonable price, while also donating 10% of the sale price to a chosen charity – hopefully Wycliffe UK.
    This morning I opened a [...]

    Jan 4th, 2010 | Filed under Wycliffe, marketing
  • Hovis wins ITV’s ‘Ad of the Decade’

    The ‘Go on lad’ advert, released by Hovis to mark the bread maker’s 122nd anniversary, has been recognised as ITV’s ‘Ad of the Decade’

    The advert, which runs for 122 seconds, illustrates the changes to British life during the 122 year history of the company. In this advert I saw references to the Titanic, emancipation of [...]

    Dec 21st, 2009 | Filed under Media, marketing
  • The tough side of responsibility

    I’m growing to realise that there are some tougher aspects to this job.
    What began as a simple change of name from Wycliffe UK to Wycliffe Bible Translators has grown to a major review of much of what we do for promotion. Over the past week we’ve been comparing bids from five design companies to work [...]

    Dec 17th, 2009 | Filed under Wycliffe, marketing
  • ’tis the season to be overfed

    Just having managed to get through two portions of Lasange for lunch, back in the office we’ve started receiving Christmas gifts. Now I remember the days of being sent a box of Cadbury’s Roses by companies I’ve given business to, but Halcyon have outdone all others by sending Christmas Cake! I’ve never had Christmas cake [...]

    Dec 15th, 2009 | Filed under Uncategorized, marketing
  • Technology and Mission: Encounters issue 31

    Redcliffe College publishes a magazine called Encounters, it’s freely available online and well worth a read. Especially issue 31, Article 6 – mostly because I wrote it : )
    We also wanted to illustrate best practice for using ’social media’ such as Facebook, Twitter and blogs as part of a mission organisation’s activities. A huge thank you [...]

    Dec 11th, 2009 | Filed under Media, Wycliffe
  • “Social Media isn’t a fad, it’s a fundamental shirt in the way we communicate”

    Brilliant video, really annoying ads!

    Oct 23rd, 2009 | Filed under Media, marketing
  • Engaging the media

    Charlie Beckett of the LSE addressed a group at Cumberland Lodge about Religion and the News. In it he said,
    This is a dreadful time for people who think the media is only there to promote what they think.
    It’s a tough one to swallow. Nobody likes to be challenged over what they think, and increasingly we [...]

    Oct 14th, 2009 | Filed under Media
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