The tough side of responsibility
I’m growing to realise that there are some tougher aspects to this job.
What began as a simple change of name from Wycliffe UK to Wycliffe Bible Translators has grown to a major review of much of what we do for promotion. Over the past week we’ve been comparing bids from five design companies to work out who is going to partner with us for the revised look of Wycliffe in the UK.
The result of this is exciting. I believe that we have made a decision which will strengthen the image and help to raise awareness of Wycliffe in the UK. However, the result was that I had to contact four companies and tell them that we wouldn’t be working with them in the future – this included the design company that had been working with us for the past few years. Needless to say, that was the tough bit of the afternoon – normally I like to keep as many people happy as possible.
This afternoon I feel a little sad for those who I’ve turned down – tomorrow I’ll have moved on will be back to thinking about how to make Wycliffe Bible Translators the best known charity amongst Christians in the UK.
Can’t wait to see the new look.
Hey Mr Prior,
Unfortunately that is the problem in this sort of situation. I am currently letting go of my printer, he is a middle man in the printing business and after he takes my print job he make a profit out of it and then passes it on to the printers. Now I am going direct to another printer and saving his cut for my company. After all business is business.
On a side note I have found that implementiing new marketing projects is only half the effort. Its the effort that goes into change management for the non-marketing personnel, and convincing them to accept the new idea (for eg a new brand or website) that can be quite time consuming. As Seth Godwin puts it not for profit = not for change. Look at GE brands “innovation at work” one of the leading companies in the world, it encourages change!
Andrew