Once a week I try to tidy up my Twitter account and spend a few minutes looking at new followers. I’ve stopped following every organisation and person that follows me, but if there’s something there that sparks my interest I’ll check you out for a few weeks. Anyway, this week I end up on Matt Edmundson’s blog.
Matt’s a Christian guy blogging on entrepreneurship, business, the use of technology (PowerPoint to web 2.0) and his life. We both seem to share similar motivation for moving to Liverpool – I went there in 1996 to ‘study’ and watch Liverpool play football but, unfortunately, couldn’t find a way to stay in the city. We seem to have a few similar interests, including marketing.
From: 'Update: a new definition of marketing' on Matt Edmundson's blog, http://www.mattedmundson.com/2010/06/update-a-new-definition-of-marketing/
That’s really what got my interest, especially his diagram on the movement of an individual from first contact, through being a customer to being an ally of your business/organisation. The final step looking something like this…
Movements come as a result of deepening the connection with Customers and thereby creating Allies. This is where I want to take the companies that I am involved in – not being just a business but a movement, and I guess to do that I have work at getting the customers in to the Ally phase, because here is where the magic starts to happen.
I’ve got a busy day ahead but I plan to spend some time thinking through the full diagram and how it would impact on the operation of Wycliffe Bible Translators in the UK.
If you’re interested in this stuff it’s worth checking out Matt’s blog.
Hi Phil
Thanks for your comments!
I’m chuffed you found the diagram interesting…it has provoked a lot of chatter (especially on the web)…would love to hear what thoughts you get from this. We are currently on version 3 – so do have a play!
Great to connect!
Diagrams help me to think things through, although, the reality is never as straightforward as the picture on the page.
Have had a busy few days, but faced with a long train journey tomorrow I may actually get to sit back and think a bit about how we apply this in Wycliffe.