Antony Billington’s blog has a review of yesterday’s Biblefresh launch at LICC headquarters in London, from which he quotes Krish Kandiah

Recent surveys suggest that many people no longer have confidence in the Scriptures. But not only have we lost confidence, we’ve also lost appetite. We have more Bibles than ever before, but seem to be reading them less and less.

So why Biblefresh?

Biblefresh exists because of lack of confidence and lack of appetite, with the desire is for the whole church to re-engage with the Bible in 2011. 2011 is the 400th anniversary of the King James Version of the Bible. Things will be happening in the wider culture, and it would be great if churches could cash in on the interest that will be generated.

More information can be found at the Biblefresh website (biblefresh.com), which went live this week.